Information We Collect

When you interact with Discount Best Blinds and Shutters, we may collect the following personal information to facilitate your consultation and service experience:

• Name - to personalize your consultation and service records.
• Email address - to send appointment confirmations, order updates, and product information.
• Phone number - to coordinate scheduling and communicate about your project.
• Home address - to schedule and conduct in-home and on-site consultations, window measurements, and professional installations.
• Window and room specifications - measurements and notes gathered during in-home and on-site consultations to ensure accurate ordering.

Statutory Categories Under Cal. Civ. Code § 1798.140(v)

For purposes of the California Consumer Privacy Act (as amended by the CPRA), the personal information described above falls within the following enumerated statutory categories of § 1798.140(v)(1):

• (A) Identifiers - real name, postal/home address, email address, telephone number, IP address, and online identifiers such as cookie IDs.
• (B) Customer records (Cal. Civ. Code § 1798.80(e)) - signature, address, and telephone number collected in connection with a consultation or purchase.
• (D) Commercial information - records of products or services considered, consultation requests, measurements, and purchase history.
• (F) Internet or other electronic network activity information - browsing history, search history, and information regarding a consumer's interaction with our website or advertisements.
• (G) Geolocation data - the precise residential address you provide for in-home consultation and installation scheduling.
• (K) Inferences - inferences drawn from the above categories to build a profile reflecting design preferences, room configurations, and likelihood to schedule service.

How We Use Your Information

We use the personal information we collect solely for the purpose of providing our window treatment services. Specifically, we use your information to:

• Schedule and conduct free in-home and on-site consultations across Sonoma County.
• Communicate with you about your project, including appointment reminders and order status updates.
• Accurately measure, order, and install your custom window treatments.
• Process orders with our manufacturer partners, including Hunter Douglas and Alta Window Fashions.
• Provide post-installation support, warranty service, and follow-up communication.
• Improve our website experience and service delivery based on aggregated, anonymized usage data.

Information Sharing

Discount Best Blinds and Shutters does not sell, rent, or trade your personal information to third parties for marketing purposes. We may share limited information with the following parties strictly to fulfill your service:

• Hunter Douglas - for product warranty registration and order processing as an authorized dealer.
• Hunter Douglas - for motorization product registration and warranty purposes.
• Alta Window Fashions - for custom shade, blind, and shutter orders.
• HighLevel (LeadConnector) - our customer-relationship platform, which receives the details you submit through our website forms.
• Google LLC - website usage data through Google Analytics, only if you accept analytics cookies.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption for all data transmitted between your browser and our servers. Customer records are stored securely and access is limited to authorized personnel who need the information to perform their job duties.

Cookies and Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors use our website, such as which pages are viewed and how long visitors stay. Google Analytics uses cookies (named _ga and _ga_50G6MLVWCV, which expire after up to two years) and collects information such as your IP address, device and browser type, and the pages you visit. Google processes this information on our behalf to produce usage reports for us.

Google Analytics runs only if you choose “Accept” in our cookie banner. If you decline, or if your browser sends a Global Privacy Control signal, the Google Analytics tag is not loaded and no analytics data is sent to Google. You can change your choice at any time with the “Cookie Preferences” link in the website footer.

Our website never grants Google consent for advertising, so Google Analytics data from this site is not used for ad personalization.

Our website uses the following categories of cookies and similar technologies:

• Essential storage - remembers your cookie choice and keeps the website working. It is always on.
• Analytics cookies (Google Analytics) - set only after you accept, to measure how the website is used.
• Customer-relationship tracker (HighLevel / LeadConnector) - loaded only after you accept, to record the pages you visit and the enquiries you send so we can follow up.

• How Google uses information from sites or apps that use our services
• Opt out of Google Analytics on all websites (Google browser add-on)

Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights regarding their personal information:

• Right to Know - you may request details about the categories and specific pieces of personal information we have collected about you.
• Right to Delete - you may request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out - you have the right to opt out of the sale of your personal information (note: we do not sell personal information).
• Right to Non-Discrimination - you will not receive discriminatory treatment for exercising your privacy rights.
• Right to Correct - you may request correction of inaccurate personal information we maintain about you.
• Right to Limit - you may request that we limit the use and disclosure of your sensitive personal information.

Sensitive Personal Information

When you schedule an in-home consultation, we collect your home address to dispatch our owner, Phil D. Skikos, to your residence. Under CPRA, a precise home address may constitute sensitive personal information. We use this data solely to schedule and conduct the consultation and do not sell, share, or disclose it for any purpose beyond the service you requested. You may request deletion of your home address at any time by contacting us using the information below.

Data Retention Periods

In accordance with Cal. Civ. Code 1798.100(a)(3), the following retention periods apply to each category of personal information we collect:

• Identifiers (name, email, phone, home address) - retained for 5 years after your last interaction, or until you request deletion.
• Commercial information (order history, product selections, measurements) - retained for 7 years for warranty and tax compliance.
• Internet activity (Google Analytics usage data, such as page views and device info) - retained in Google Analytics for up to 14 months, the longest period available for standard Google Analytics properties.
• Sensitive PI (home address for in-home consultations) - retained for 2 years after the consultation, then automatically purged unless an active warranty or order exists.
• Geolocation data (ZIP code from forms) - retained for 5 years, same as identifiers.

2022 Lookback Right

In accordance with the 2026 expanded CCPA/CPRA lookback mandate, California residents may submit “Requests to Know” that extend back to January 1, 2022. We maintain records sufficient to honor these requests for the full lookback period. To submit a verifiable consumer request, contact us using the information below.

Global Privacy Control (GPC)

Our website automatically detects and honors Global Privacy Control (GPC) signals transmitted by your browser. When a GPC signal is detected, we treat it as a valid opt-out request under the CCPA/CPRA and display a visible “Privacy Respected” confirmation indicator. No additional action is required on your part. We do not sell or share personal information for cross-context behavioral advertising.

Notice at Collection

At or before the point of collection, we inform you of the categories of personal information being collected and the purposes for which it will be used. When you submit a consultation request form, a clear disclosure is presented alongside an affirmative consent mechanism. We do not use “implied consent,” pre-checked boxes, or dark patterns to obtain agreement.

To exercise any of these rights, please contact us using the information below. We will respond to verified requests within 45 days as required by law.